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Ifeoluwa Adegoke

How to Choose the Right Financial Advisor

When it comes to building wealth, making smart investment decisions, or planning for retirement, having the right financial advisor can make a huge difference.

But here’s the truth: not all advisors are created equal. Some are salespeople in disguise. Some don’t take the time to understand your goals. And some may charge more than they’re worth.

So how do you find the right person… someone you can trust with your money and your future?

Here’s a simple, practical guide to choosing the right financial advisor, no matter where you are in your wealth-building journey.

1. Know What You Need

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Before you search for an advisor, get clear on what you actually need help with.

Are you looking for:

  • A full financial plan?
  • Investment guidance?
  • Retirement planning?
  • Tax-efficient strategies?
  • Business or estate planning?

Some advisors specialize in one area, while others offer more comprehensive services.

Write down your top 2–3 financial concerns. This will help you choose someone who has the right expertise.

2. Look for the Right Credentials

You want someone who’s qualified, not just good at sounding smart.

Here are some respected credentials to look for:

  • CFP® (Certified Financial Planner) – known for comprehensive, client-focused planning
  • CFA® (Chartered Financial Analyst) – great for investment expertise
  • CPA (Certified Public Accountant) – helpful for tax planning
  • ChFC® (Chartered Financial Consultant) – similar to a CFP with a focus on insurance and estate planning

These certifications show that the advisor has passed exams, meets industry standards, and is committed to ethical practice.

3. Choose a Fiduciary

This is a big one.

A fiduciary is legally required to act in your best interest. They must give advice based on what’s best for you, not what earns them the highest commission.

Unfortunately, not all financial advisors are fiduciaries. Some are only required to offer “suitable” products, which may or may not be the most cost-effective or aligned with your goals.

When interviewing an advisor, ask directly: “Are you a fiduciary at all times?”

If they hesitate or say no, keep looking.

4. Understand How They’re Paid

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There are several ways financial advisors earn money:

  • Fee-only – You pay a flat fee, an hourly rate, or a percentage of assets under management. No commissions. More objective.
  • Commission-based – They earn money by selling you financial products. This can create conflicts of interest.
  • Fee-based – A mix of both fees and commissions.

Fee-only fiduciary advisors are generally the most transparent and unbiased. They work for you, not for a financial product company.

Always ask: “How do you get paid?” “Are there any hidden fees?”

Transparency matters when your money’s involved.

5. Ask the Right Questions

Don’t be shy about interviewing advisors. After all, you’re trusting them with your future.

Here are a few questions to ask:

  • What type of clients do you typically work with?
  • What services are included in your fee?
  • How do you customize plans for each client?
  • How often will we meet or review progress?
  • Can you walk me through a sample plan?

Their answers should feel clear, respectful, and aligned with your goals… not salesy or vague.

6. Check Their Background

Always verify their background and reputation.

You can use websites like:

  • BrokerCheck by FINRA
  • SEC Investment Advisor Search
  • Google reviews or LinkedIn recommendations

Look for any disciplinary actions, complaints, or red flags. A clean track record adds peace of mind.

7. Choose Someone Who “Gets” You

Technical skills matter, but so does personal connection.

You want someone who:

  • Listens to your concerns
  • Explains things in a way you understand
  • Respects your values and long-term vision

Your financial advisor should feel like a partner, not a lecturer or salesperson. Trust your gut… if the relationship doesn’t feel right, don’t force it.

Final Thoughts

The right financial advisor isn’t just someone who helps you grow your money; they help you gain clarity, reduce stress, and stay focused on what matters most.

Take your time. Ask questions. Choose someone who’s not just qualified, but committed to your success.

Because when you find the right advisor, your financial journey becomes a whole lot easier and more rewarding.

Looking for a qualified, trustworthy advisor who truly listens, understands your goals, and puts your interests first? I’d be happy to help. Whether you’re just getting started or ready to take your finances to the next level, book your free consultation call today and let’s build a plan that works for you.

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